Roger Grace Associates:
MEMS and Sensors Industry Marketing Consultant
Roger Grace Associates provides comprehensive strategic marketing consulting and marketing communications services to domestic and international high-technology clients, from startups to Fortune 100 companies in addition to government agencies.
Our mission is to assist our clients in the successful commercialization of their technologies by becoming a trusted partner to their team. We recommend and execute proven strategies to accomplish this. We use our extensive network of trusted colleagues, rare insights, and unmatched expertise in various sensor technologies and their applications to achieve client success. The firm’s technology focus includes Sensors, MEMS, and capital equipment. We specialize in the commercialization of these technologies for our clients. We conduct market research programs that lead to the creation and development of integrated marketing communications campaigns for branding, positioning, and new product launches.
Receive Roger's Industry Updates
Register for my Industry Updates and receive all 4 articles in the MEMS Commercialization Report Card series on the topic of marketing. In addition, you will receive access to other articles written by Roger Grace and invitations to future presentations.
Meet Roger at the following upcoming events
Janusz Bryzek Memorial Conference (Abundant Nexus)
Presenting - MEMs/Sensors Enabling Abundance)
Join me at the Abundant Nexus Conference and explore the world of MEMS and honor the remarkable legacy of Dr. Janusz Bryzek, a pioneer who shaped the MEMS landscape while learning from sessions on MEMS tech, startup strategies, and more.
Computer History Museum
Mt. View, CA
April 24, 2024
Kurt Petersen, Ph.D., CEO and Co-Founder, SiTime
MEMS System Timing Products
"Roger successfully collaborated with our SiTime team and basically took hold of our technology, our company, and our story, promoting it and selling it very effectively and with passion across a wide variety of influential editors and analysts. Roger approached his extensive network with energy and excitement. SiTime went from an unknown entity to a famous, upcoming, shining star in only 2 months. Wow."
Henry J. Klim, Executive Director
Technology Systems LLC
Sensor Packaging and Integration
"In conclusion, I have found that Roger’s strongest asset is his confidence and ability to help companies work through their sometimes limited vision and explore a wide degree of possibilities and options."
Bert Bruggeman, Ph.D., CEO
MEMS Silicon Foundry
"The combination of the technology, market and customer perspectives you provided have
been helpful in further evaluating and developing the MEMS business at SVTC. Specifically,
we liked your approach to collecting primary market data by conducting interviews with key
industry executives and insiders. The recommendations that followed clearly indicated you
have a deep understanding of our capabilities, potential, and opportunities as a company in
You provided our team with a solid assessment of target products and technologies that leverage current capabilities and identified areas where we should focus on investments from a human capital and capital equipment perspective."
Jaye T. Tyler, President and CEO
Nissha Si-Cal Technologies
Printed Flexible Sensor Manufacturing
"I retained Roger Grace after hearing him speak on sensors in our industry (printed flexible electronics) and was quite impressed. We have very limited marketing resources, so an engagement with Roger made sense to extend our marketing bandwidth and expertise. Roger got right to work and quickly organized six press media meetings at a large medical show we participate that served as a basis for future article placements.
To expand our marketing efforts, Roger managed the development of a white paper that we offered to entice individuals to engage with our company. The white paper then allowed Roger to secure publication of co-authored feature tutorial articles that he wrote for key industry publications. Roger also provided significant coverage of our company in several of his contributed articles and presentations of printed sensors. Roger invited me to speak at one of his managed events where I met a fellow speaker that has developed into a business for our company."