Roger Grace Associates: In the News
What can sensor companies do to cope with the new normal of COVID-19?
Design World, August 5, 2020
According to Roger Grace, President of Roger Grace Associates, a MEMS and sensors industry marketing consultancy, marketers need to consider “pivoting” their marketing strategies and need to objectively assess what marketing tactics have been working during the last 4-5 months and do more of what works and do less of what doesn’t.
MEMS Technology for Today's Niche Markets
by Joyce Laird
The growth of the MEMS market has been tracked for more
than 35 years by Roger H. Grace, president of Roger Grace
Associates. Grace, whose firm provides a variety of marketing
and consulting services for clients in MEMS and other advanced
packaging arenas, has an objective finger on the pulse of sensors
and the electronics industry.
Sensors Industry Impact Award
Commercial Micromanufacturing International
Roger Grace, President of Roger Grace Associates, the leading
marketing consultancy specializing in Sensors and MEMS,
has been recognized by Sensors Expo & Conference and
Sensors Magazine with its bestowing of the first ever “Sensor
Industry Impact Award” during at the recent 2016 Sensors
Expo & Conference which took place in San Jose, California, USA.
School of Engineering Magazine
As an electrical engineer who transformed himself into a strategic marketing consultant, Roger Grace, E’66, ME’69, has had an amazing track record of success. If you ask this energetic alum what’s behind his impressive achievements, he’s quick to answer.
Next Generation Consumer, Medical Products Drive Sensor Advances
Author: Spencer Chin
PD&D, December 2017
According to industry analyst Roger Grace of Roger Grace Associates, printed/flexible sensors will find their
way into a number of wearable and disposable sensor applications in the health and medical field, due to their small size, low profile, ability to conform to attaching surfaces, and low manufacturing cost on existing batch mode processing.